SEO report of morningcallstore.com

Redirected to store.mcall.com/?utm_campaign=vanity-url&utm_medium=ROP&utm_source=ROP&utm_content=&utm_term=

Lehigh Valley Newspapers, Books and Photos | Morning Call Store

store.mcall.com/?utm_campaign=vanity-url&utm_medium=ROP&utm_source=ROP&utm_content=&utm_term=

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : store.mcall.com/?utm_campaign=vanity-url&utm_medium=ROP&utm_source=ROP&utm_content=&utm_term=

Character length : 93

Title
Lehigh Valley Newspapers, Books and Photos | Morning Call Store
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://store.mcall.com/robots.txt
User-agentDisallowed for the search engines
*
  • /404/
  • /app/
  • /cgi-bin/
  • /downloader/
  • /includes/
  • /lib/
  • /magento/
  • /pkginfo/
  • /report/
  • /stats/
  • /var/
  • /cron.php
  • /cron.sh
  • /error_log
  • /install.php
  • /LICENSE.html
  • /LICENSE.txt
  • /LICENSE_AFL.txt
  • /STATUS.txt
  • /*.php$
Googlebot
  • All subpages are allowed to crawl
  • /wishlist/
  • /sendfriend/
  • /*?utm_campaign=
  • /*?___SID=
AdsBot-Google
  • All subpages are allowed to crawl
Googlebot-Image
  • All subpages are allowed to crawl


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Lehigh Valley Newspapers, Books and Photos | Morning Call Store

Character length : 63

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
0100300
Heading structure in the source code
  • <H2> Morning Call
  • <H2> Morning Call
  • <H2> For the Locally-Inspired
  • <H2> Get In On the Action
  • <H2> Pennsylvania Reads
  • <H2> Morning Call Custom Reprints
  • <H2> For the Home
  • <H2> Star Wars Book
  • <H4> SHOP NOW
  • <H2> Game Night
  • <H4> SHOP NOW
  • <H2> Morning Call Back Issues
  • <H4> SHOP BACK ISSUES
Word cloud
  • apparel9
  • shop8
  • home8
  • now7
  • call6
  • gloves6
  • scarves6
  • hats6
  • morning6
  • décor5
  • cart5
  • philadelphia4
  • reprints4
  • bags4
  • pennsylvania4
  • lehigh3
  • back3
  • issues3
  • jewelry3
  • special3
  • accessories3
  • glassware3
  • mugs3
  • decor3
  • personalized2
  • eagles2
  • gifts2
  • book2
  • valley2
  • games2
  • nittany2
  • wars2
  • steelers2
  • star2
  • lions2
  • search2
  • phillies2
  • page2
  • books2
  • make2
  • commemorative2
  • front2
  • archives2
  • game2
Keyword matrix
wordtitledescriptionsheading
apparel
shop
home
now
call
gloves
Two Word cloud
  • morning call5
  • gloves home4
  • home décor3
  • bags mugs3
  • shop now3
  • apparel hats2
Three Word cloud
  • gloves home décor3
  • shop now morning2
  • mugs glassware other2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
3.80
Flesch Reading Ease
74.30
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.50
Dale–Chall Readability
5.10
SMOG Index
7.20
Spache Readibility
5.00
Number of letters
1919
Number of words
391
Number of sentences
110
Average words per sentences
4
Number of syllables
596
Syllables in words
632
Average syllables in words
1.52
Number of words in first three syllables
53
Percentage of word / syllables
13.55
Words not in Dale-Chall easy-word list
121
Words not in Spache easy-word list
95

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.57 seconds have passed until the page started to load.
Loading time
7,614 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
95
Number of source domains
22
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://static.mcall.com/.. /font-style.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
2.98MB
Javascript minifying
You can save 10.4KB (19% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
551.56KB
CSS minifying
You can save 1.1KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
48.28KB
Gzip compression
Error! By using Gzip you can save 514B (53% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
73
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://assets.zendesk.com/embeddable_framework/main.js60 seconds
https://cdn.optimizely.com/js/3370160941.js2 minutes
http://nexus.ensighten.com/tronc/mcallstoreprod/Bootstrap.js5 minutes
https://maps.googleapis.com/maps/api/js?sensor=false30 minutes
http://www.googleadservices.com/pagead/conversion.js60 minutes
http://static.chartbeat.com/js/chartbeat.js2 hours
http://www.google-analytics.com/analytics.js2 hours
https://js-agent.newrelic.com/nr-1071.min.js2 hours

 Speed test – Images

File size of all images combined
1.39MB
Image optimisation
You can save 975.6KB (70% compression) by optimising the images below:

 Traffic

Alexa
39326

Main traffic sources

 Links

We found a total of 95 different links.
Internal links: 88
External links: 7

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
142.54.234.6
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

morningcallstore.com

morningcallstore.com

ctshopshere.com

ctshopshere.com

bmoreshopping.com

bmoreshopping.com

goshoppingorlando.com

goshoppingorlando.com

latimesshopping.com

latimesshopping.com

goshoppingsouthflorida.com

goshoppingsouthflorida.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : Morning Call, ( -73.84375px from top )
  • H2 : Morning Call , ( 15px from top )
  • H2 : For the Locally-Inspired, ( 441.96875px from top )
  • H2 : Get In On the Action, ( 702.5625px from top )
  • H2 : Pennsylvania Reads, ( 951.65625px from top )
  • H2 : Morning Call Custom Reprints, ( 1200.75px from top )

 Typos

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